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Smit - The Power Of Manufacturing

CSR: more than just a social function CORPORATE SOCIAL RESPONSIBILITY CREATES A LOT OF GOODWILL WITH BOTH CLIENTS AND SUPPLIERS, BUT IS INCREASINGLY BECOMING A PREREQUISITE FOR DOING BUSINESS. WITH THE GOVERNMENT, FOR EXAMPLE. “IT IS ALSO IMPORTANT THAT, AS A COMPANY, YOU CONTRIBUTE TO SOCIETY AND PARTICIPATE IN YOUR LOCAL COMMUNITY,” ACCORDING TO CAMIEL HUNINK, CO-FOUNDER OF ‘SOCIAL FIRM’ BLUEVIEW. “AND THAT'S FEASIBLE FOR ANY COMPANY.” Social firm But BlueView is not social workplace, says Hunink. “It is a social firm. We are a manufacturer 24 that carries out production and assembly work for third parties. We do this with people who have a disability and are seconded from old Sheltered Workplace companies or under other schemes based on Dutch labour participation legislation.” This legislation has been in force since 1 January 2015, and among other things states that those who receive benefits must do something in return. “This legislation emphatically states that people must contribute ‘according to their capacity,’ the latter phrase being somewhat open to interpretation. We deal with people who have a physical or mental disability, including those who are permanently disabled from a younger age. We look at what someone is actually able to do, and carry out production work for companies with a strong sense of commitment for society, businesses that want to give a chance to those who need a little help. Royal SMIT Transformers B.V. is a great example of such an involved employer. It supplies quite a lot of production work, such as small insulation components. ABB also outsources work to BlueView. That mostly involves assembly of wallmounted electrical sockets.” BlueView was founded on social principles, but has now become a commercial enter-


Smit - The Power Of Manufacturing
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